Want to be very successful in the music business, very soon.

by promyour on November 12, 2017

Imagine if you actually stayed “close” with 100 little companies! Or 1000!! You’d have people in all corners of the industry everywhere constantly recommending you, referring you, hooking you up with opportunities, promoting you, etc. You’d be very successful, very soon.

Go meet 3 people each week you think could help your career. Be a good friend. Make it mutually beneficial, not some suck-up relationship. There’s always some resource you have that can totally help out someone who may be “above” you on the ladder. Invite a NEW friend to a party or show you know about.

When you’re on tour, look up all the people who you’ve sent CDs to in that area. Meet with them. Sleep at their house.

Ask everyone’s advice. Pick everyone’s brain. Hear their thoughts & point of view. Remember it.

Oh, send them a present every now and then. Chad the Dungeon Bunny sent me a bag of Baby Ruths. Guess who comes to mind first now when people are asking for his kind of music??

God now that I think of it I probably remember every little present anyone has ever given me in my 10 years being in the music biz. I can count them one hand. It’s such a rare wonderful surprise.

On the flip side, I made a friend for life at the top ranks of BMI because I showed up to his office with a pizza for our meeting. (Luckily he was hungry and never forgot it.)

Radio stations are just people.

Magazines are just people.

Websites are just people.

Record companies are just people.

People like to work with their FRIENDS whenever possible. Be a good friend. Be a real person, not a slick schmoozer. If you’re acting TOO professional in all this “keeping in touch” then it just sounds fake and will be forgotten.

Oh, and try to sense when they don’t like you. Sometimes they just don’t like your music, and aren’t willing to help. Don’t take it personally. Mark it in your database and move on to the next.


a rant from the great man himself Derek Sivers www.sivers.org

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